Kemppi Oy and its distributor Link Industries have been longstanding partners in developing Kemppi brand awareness and distribution within the Italian market for the past ten years. Kemppi and Link Industries have now agreed to set up a new business model in this second biggest arc welding market in Europe. The parties have signed a contract for establishing a new company, Kemppi Italy, which will continue and further develop the Kemppi product sales and distribution, earlier conducted by Link Industries in Italy, as of 1 January 2021.
“Kemppi is looking at Italy as a potential high growth market, regarding the market share. With the new organization and business model, we are positive that we are able to continue our growth and reach excellent long-term results despite the global challenges and radical changes,” says Hannu Jokela, Vice President, Markets, Kemppi Oy.
“I am very satisfied with the agreement reached with Kemppi. It will ensure continuity in the business management both for Kemppi customers and all other parties involved. It has been the main driver of the deal from the Link perspective,” comments Marta Cosulich, President, Link Industries.
Mikko Jauhiainen has been appointed as Managing Director, Kemppi Italy S.r.l. as of 1 January 2021. At Kemppi, he has previously been responsible for the distributor sales in Southern Europe, including the Italian market, and has a long experience in working with Link Industries and its professional team of welding experts.
“Close cooperation with its partners and end-users is at the core of Kemppi business and this transaction brings us one step closer to our Italian dealers and customers,” says Mikko Jauhiainen. “The new business model will strengthen Kemppi’s position in Italy, which is one of the most important European markets for us. I am very confident that this agreement will provide great business opportunities for all Kemppi partners in Italy and the ability to further develop their Kemppi business activities,” he continues.